Repeatable growth
A go-to-market motion that does not depend on heroics or one person carrying the number.
Phalen Consulting
Every stage of growth requires a different revenue organization.
Phalen Consulting works with founders, CEOs and investors to design, scale and strengthen the teams responsible for revenue and the client experience.
When companies call
The work usually begins at an inflection point—when the current structure, leadership model or go-to-market motion is no longer enough for the next stage.
Revenue growth has slowed.
Pipeline, conversion, execution or accountability have become inconsistent. We identify the constraint and rebuild the operating plan around the few things that will move growth again.
The founder is still leading sales.
The company needs to move from founder-led selling to a repeatable sales motion with the right roles, management structure, process and expectations.
Churn is too high.
Customer Success, implementation, support and sales need to work as one client-facing system. We help redesign ownership, handoffs, health signals and expansion strategy.
The revenue team has outgrown its structure.
Sales, Customer Success, Channel and Enablement may all be working hard, but not from one operating model. We clarify accountability and design the organization for scale.
The go-to-market motion needs to change.
New products, new markets, new segments or a changing buyer require a different coverage model, channel strategy and field playbook.
What the work is designed to create
Not a generic strategy deck. A revenue organization with clearer leadership, better execution and the ability to support the next stage of growth.
Aligned client-facing teams
Sales, Customer Success, Channel and Enablement operating from shared goals and clear ownership.
Scalable leadership
Managers, operating cadence and performance systems that can grow with the business.
Better investor visibility
A clearer view of what is working, where growth is constrained and what needs to change next.
Practical revenue leadership for companies preparing for their next stage of scale.
Built for:FoundersCEOsRevenue leadersPrivate equityVenture capitalGrowth-stage fintech
Selected work
Current and recent advisory relationships include 360Factors, Senso and Hum Capital, formerly CapTec.io.
360Factors
Current advisory work focused on revenue growth and go-to-market execution.
Senso & Hum Capital
Previous advisory work across revenue strategy, growth and organizational design.